Baron Alberich is the governor of Moon Valley. His land is hereditary but his job is appointed by the Emperor. It's unusual for a noble to be granted a governorship over where his estates are, but Alberich's family has held onto this job since the 12th age. The Baron has two adult children and three teenagers and is married to Lady Greta, who is noted for her skill at managing the vinyards which form the basis of the family's wealth. The Baron rules with a light hand and seems far more interested in increasing his wealth than exerting power. He's also noted for believing that the Moon Wood is full of evil-soul-eating ghosts and is best avoided.
A short florid man in his 50s, he owns the Lucky Grape tavern. Though stern looking, his face splits into a wide grin whenever he sees adventurers. He knows adventurers have more gold than sense and is keen to make them happy.
The adult daughter of Jolly and the Grape's second-in-command since the death of her mother (run over by an out of control cart while getting supplies). She is blonde and unmarried; plagued by suitors, she seems very irritated by anyone who hits on her. While her father takes care of customers, she runs around town, ensuring the supplies will flow. She inherited her grandmother's cider recipe and oversees the tavern's scrumpy production as well, and is said to have nearly magical senses of when cider will go bad before it happens. She also has some secret recipe that Dwarves go crazy for. Everyone will assume she will inherit the Grape and worries why she isn't married.
A year younger than Dagfried and acts as the Grape's cook. He is married, with two daughters already; his wife Mary runs the family apple orchard east of the city. He is a master of mutton pie and mutton in general, though he makes a lot of apple-related treats. Donny seems totally content with this life and defers to his sister.
The Lucky Grape's main waitress. She has worked there since she was eight; she's an orphan but no one is sure what happened. She's now nineteen and is known to spend her spare money on books. She had a boyfriend until recently - but there was a fight, something about metal, and they broke up. Her ex, Ralph is a journeyman blacksmith. (Moon Hill has three Smithies; all three can make weapons and armor and sometimes do for the Baron, but none specialize in it.) He keeps coming around, begging her to come back.
A frequent customer of Worrt's Infinite Power Shop. She is an old high elven woman with dentures - allegedly dragon teeth, but they kind of fit her mouth rather well for that. She likes to claim she lost most of her powers in an epic battle with the Wyrm Golem. If she has too much cider, she begins shouting about how she is the Andromeda Galaxy, that the Dwarf King is a 'bitch ass whore motherfucker', that you should never have tea with goblins and how cider is her only surviving friend. It's well known that High Elves are often named after something prominent in the sky and that Elspeth is not a real Elven name, so maybe she is named after Andromeda. She does have some magic but it's not clear how much; she can get flashy when drunk, though. Her source of income is entirely unclear.
Owner of Kandt's Sidar Orchard. He's a grouchy middle-aged human man who seems to hate everything, including his apples. That said he is known for being generous with his employees. The bane of his existence seems to be the rats who infest the apple storage in the old mill; he is constantly having to hire people to clean them out. He made a deal years ago with Madame Zavra, allowing her to build under his orchard in exchange for keeping the trees healthy and free of disease; it seems to have worked out for him, as his orchard thrives where all others would fail. Some people say they're lovers, although few seriously credit this.
Zavra the dark elf came to Moon Valley one dark night 40 years ago with a bloody, scabbardless greatsword, a bleeding axe wound in her side and an arrow in one arm, and a charred satchel chained to one wrist. After that abrupt beginning, she's led a fairly peaceful life; first working as a chef and then running her own restaurant and festhall, the House of Blue Lights. Several 'daughters' work for her, helping to run the House. She is known to be an amazing dancer, a formidable cardplayer, and able to hold a ridiculous amount of liquor without showing any effects. For unclear reasons she hates gnomes and won't allow them in the festhall. Always smiling, never reaching the eyes.
One of Madame Zavra's 'daughters', a dark elf. She usually waits tables, and on other shifts 'entertains visitors'. Grelph is very, very bad at being a drow; she's a slightly plump girl who adores animals, gets excited easily, and likes to go into town and dance at the farmers' hoedowns. It's known that she's saving up to buy a pony, which she has announced will be named 'Starmane'. This makes Madame Zavra's face clench slightly every time she hears it. She is also known to enjoy fishing on the river.
Rikiki, the proprietor of the town's General Store, reminds you of a chipmunk; she's short, cute, and seems to have inexhaustible energy as she bustles around her store, with a smile for anyone who walks in the door. She seems to get along with everyone; even the shady sorts that show up at the store from time to time are welcomed cheerfully, with an invitation to come in back for tea. On the whole, most people in town are very glad she's there, and just wish she had something a little better to sell.